The move prompted the hashtag #spotifydeleted to trend on social media. (Photo by Robert Knight Archive/Redferns) Joni MitchellĬiting solidarity with the global scientific community, Mitchell, 78, announced on Jan. This is a classic example of short-term value at the detriment to long-term shareholder value,” he said. “There is going to be a sharp rise in shareholders who are going to be absolutely spitting. The “short-term decision to profit from misinformation and lies has damaged long term brand value,” he said.

Imran Ahmed, CEO at the Center for Countering Digital Hate, disagreed. “As of right now, I don’t see it as an issue.” Chief Executive Officer Daniel Ek on Wednesday said it was “too early to know”’ if the Rogan controversy was hurting subscriptions. “If the movement is picked up by lots of artists that demand to leave the platform, then Spotify has to make a decision,” said Tim Nollen, an analyst at Macquarie Capital. Wall Street analysts and investors aren’t convinced the controversy will affect the company’s bottom line. Wendy Zukerman and Blythe Terrell, the creators of “Science Vs,” an award-winning podcast that streams on Spotify, also announced on Twitter they will focus on fact-checking Rogan and other sources of misinformation on the platform and pause production of other content. In that talk, Rogan said it’s “very strange” that anyone would call themselves Black unless they’re from the “darkest place” of Africa. Her comments follow a controversial interview that Rogan, 54, had last month with Jordan Peterson, a conservative YouTube personality.

Singer and podcaster India Arie said she intends to leave Spotify because of Rogan’s “language around race,” she wrote in a note on Instagram, signaling the backlash is spreading beyond Covid misinformation.

Joe rogan spotify protest